![]() ![]() Certainly, the lack of a greenside spin comparison, particularly when urethane balls are part of the discussion, is a red flag, but in previous communication, Titleist has been clear about its belief that Tour Soft can hold its own around the green with those other balls. Tour Soft is 14 compression units softer than Chrome Soft, 15 units softer than TP5 and 12 units softer than Tour B RXS.”īy those numbers, I suppose you can make a case that Tour S is better. “Driver distance results from machine testing setup condition of 140 mph ball speed, 12 degree launch angle, spin rate 2900 rpm: Titleist Tour Soft golf balls are 5 yards longer than Callaway Chrome Soft, 4 yards longer than TaylorMade TP5 and 2 yards longer than Bridgestone Tour B RXS. In case you missed it in the video, that fine print reads: To its credit, Titleist lays out the basis for its claim with more detailed fine print than you’ll find in most golf ads. I don’t want to put words in Harry’s mouth, but given just two letters, I think he’d go so far as to call it BS. We mentioned that comparison in our recent story on the Tour Soft while pointing out that positioning the performance of a 2-piece Ionomer (at least mostly ionomer) covered ball alongside 3, 4, and 5-piece urethane balls is a bold move.Īrnett’s take is that the ad is misleading and untrustworthy words almost certainly chosen to undermine Titleist’s message of trust. The specific point of contention is a couple of charts favorably comparing Titleist’s new Tour Soft golf ball to Callaway’s Chrome Soft, Bridgestone’s Tour B RXS, and TaylorMade’s TP5. ![]() Even Callaway Staffer, Daniel Berger, weighed-in in defense of Chrome Soft. You’ll find a mixed bag of Titleist and Callaway loyalists defending their brands. Make sure to check out the stream of replies. Why not Show ProV1 vs Chrome Soft?Oh,I know why.- Harry Arnett January 27, 2018 Hi, things? Love whole "trust" thing you got going.Speaking of,just saw ur new piece comparing ur new 2-piece surlyn ball to our urethane ball.Pretty misleading & untrustworthy comparing 2piece surlyn to urethane. Harry’s tweet, which will almost certainly go down as the opening salvo in a protracted ball war, was in response to an ad Titleist ran during the Farmers Open. Over the weekend, Callaway’s Senior VP of Marketing (and also President of OGIO), Harry Arnett lobbed a Twitter grenade at Titleist, which for the sake of context, still lays legitimate claim to being the #1 Ball in Golf™.Īt least that particular Trademark reflects reality. ![]()
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